Direct Response Marketing

The Lost Art of Direct Response Marketing

Direct response marketing is fast becoming a lost art in some sectors of the marketplace. Today with everything moving in the direction of the Internet and on-demand and instant information sources, I often see hotel clients not allocating enough of their advertising budget to the more conventional, time-tested mediums of lead generation to sales. I often find myself reminding clients of the unique opportunity they have in the hotel industry to make their presence known in a very physical and real way with direct response marketing.

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Lessons I Learned from Paris Hilton

Beverly Hilton Hotel

Lessons I Learned from Paris Hilton – Confessions from a Strategic Hotel Marketer

Okay, I must confess. I was running hotels before Paris Hilton was born. Even then, I knew that some self-promotion was important to help build your yourself and your hotel business.

However, today I want to talk about shameless self-promotion. That’s right, I said it! Shameless! And the lessons I’ve learned over the years from Paris Hilton; an American business woman, socialite, television, media personality, model, actress, and singer. And oh yeah, the great granddaughter of Conrad Hilton, founder of Hilton Hotels.

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