Direct Response Marketing

The Lost Art of Direct Response Marketing

Direct response marketing is fast becoming a lost art in some sectors of the marketplace. Today with everything moving in the direction of the Internet and on-demand and instant information sources, I often see hotel clients not allocating enough of their advertising budget to the more conventional, time-tested mediums of lead generation to sales. I often find myself reminding clients of the unique opportunity they have in the hotel industry to make their presence known in a very physical and real way with direct response marketing.

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